It delivered some "shock and awe" about Digital Universe, i.e., the amount of digital information in the world.
In 2009, they calculated it to be 800,000 petabytes (or 800,000 million gigabytes). That's the equivalent of a stack of DVDs reaching from the earth to the moon and back.
By 2020 the theoretical stack of DVDs will reach halfway to Mars as the Digital Universe grows to 35 trillion gigabytes and all major forms of media - voice, TV, radio, print - are fully migrated to digital.
But it appears that the IDC might be off the mark: according to Robert Pepper, Cisco's vice president for global technology policy, the Internet is not threatened by a tsunami. Rather it's threatened by a four-legged, big-eyed, tail-wagging creature.
"This is a much bigger deal than anyone thought,'' said Pepper.
It seems that a litter of pups are the biggest threat to the Internet. OK, not puppies per se, but "ambient video" also known as "puppy cam" or "nanny cam" traffic.
More than 26 million people--including yours truly--have visited the Shiba Inu Puppy Cam site. That's more Internet viewing hours than all
of ESPN online video.
And having spent 12 minutes at the Shiba Inu Puppy Cam site (most of it while multitasking), I give you my word of honor that it doesn't hold a candle to ESPN... but my 8-year old is mesmerized.